Why are box sellers at AWS re:Invent with Cohesity

The CTO Advisor was recently at AWS re:Invent. With 43,000 attendees, AWS is making the case that their event is the premier Cloud event of the year. KubeCon followed the very next week in Austin. While I was off getting braces, some of the 4,000 attendees were making the case that KubeCon is the future of cloud conferences. Both show are very much focused on cloud as the operating model of enterprise IT. Cohesity had a presence at the show. In this sponsored CTO Dose, Keith asked Cohesity Field CTO Rawlinson Rivera (@PunchingClouds) why was a legacy backup company at re:Invent. 

Rawlinson took the question head-on. When dealing with enterprise IT and AWS integration, architects must consider legacy VM farms and cloud services. There's no perfect solution. But cloud integrated backup is now table stakes. The CTO Advisor hosted a webinar on the current state of data protection. The ability to integrate with AWS is just one consideration. Data management and movement is another consideration. Cohesity is one of the only vendors to tackle data management as a focus vs. backup. You can watch a replay of the data protection webinar below.